What is the purpose of a grounded theory?
Developed by Glaser and Strauss,44 grounded theory represents the integration of a quantitative and qualitative perspective in thinking and action processes. The primary purpose of this design strategy is to evolve or “ground” a theory in the context in which the phenomenon under study occurs.
What is grounded theory in simple terms?
Grounded theory involves the collection and analysis of data. The theory is “grounded” in actual data, which means the analysis and development of theories happens after you have collected the data. It was introduced by Glaser & Strauss in 1967 to legitimize qualitative research.