What is a growth manager?

What is a growth manager?

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. The Growth Manager usually reports either to the CEO, the vice president of Product Management, or the vice president of Marketing.

What does a growth marketer do?

Growth marketers are data-driven pros who work tirelessly to find innovative ways to drive user acquisition, keep customers engaged, retain them, and ultimately turn them into brand champions. In other words, growth marketers are master experimenters at every stage of the funnel.

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