Anyone with a website presence will have been told the importance of search engine optimization (SEO). It is vital, but will only work if it is done properly. Any mistakes could mean your SEO efforts are a waste of time and money, so let’s take a look at the things you should not be doing.
Don’t Ignore Images and Videos
The obvious choice for SEO is written content. This is because it can have particular keywords that will move you up the ranking of search engines such as Google and Yahoo. As long as you keep the content relevant and up to date, there is no doubt written content is brilliant for SEO. However, the more technology progresses, the more the search engines are also able to take account of images and videos.
As well as attracting more viewers to your site, often users will stop to look at a video rather than read a page of content. This can mean they stay on your site for a longer time, and that helps your SEO as well.
Don’t Try to Do It All Yourself
One mistake some businesses make, particularly ones that are new to the internet, is to think they will be able to get the SEO right themselves. Unless you have been trained in what to do, a ‘do it yourself’ approach can be fatal for your online presence. You should approach the experts for help. There are companies that specialize in this area. For instance, if you are in Phoenix, finding a Phoenix SEO company will not be a problem, and the same applies if you are in New York, Washington or anywhere else in the USA.
An SEO agency will know all the ways that will best suit your business and will understand the analytical reports so that reaching your target audience can be maximized.
Don’t Underestimate the Power of Social Media
There are not many people with smartphones who do not access some sort of social media. With the likes of Facebook, Twitter, LinkedIn and Instagram having over 1 billion users everyday between them, that is an awful lot of potential customers for your business.
It can be time consuming to manage social media properly and make the most use of it, but it is well worth the effort. It is why so many businesses let their SEO agency deal with it for them, as hopefully they are too busy running their own business to devote the time and dedication it needs.
Don’t Think You Can Succeed Without SEO
Your online presence will disappear into oblivion without SEO. With most other sites using it to its full potential, you will find yourself so far down the search engine rankings that you will never be seen.
It is said that when people search for something, they tend to only look at the first two pages of results and you need good and relevant SEO to be anywhere near there. If you have used a web developer to make your site, they will have made you aware of the importance of SEO. If you have built the site yourself, you need to make sure that it is optimized for search engines as soon as possible, or you will soon find your business does not do as well as it should.