If you’re pushing for digital marketing success, it’s important to understand that this also requires that your digital marketing campaigns are “fitting” with what’s “in” in terms of your niche. One of the many ways you can achieve this is to actually leverage on search engine optimization (SEO), as it’s SEO that ultimately determines the kind of presence you’ll have in search engines – and as such more or less determine how easy it is for people to search for you online. More than that, good SEO practices can actually push for your branding to be more streamlined and consistent, potentially giving you the push you need for success.
If you’re looking into reasons to focus and invest on a much more effective digital marketing strategy, it might help to look at a few numbers. For instance, if you’re pushing for a digital-oriented campaign, do remember that 51-percent of all site traffic is actually coming from organic search. 34-percent comes from other sources, whereas 5-percent comes from socials, and 10-percent is from paid search. Moreover, recent searches in Google indicate an 80-percent interest rate for “near me” businesses, with 18-percent of local searches via smartphones leading to purchases. These are just some numbers you can use, but they’re definitely shaping up to let you see that focusing on a digital marketing strategy means taking into account multiple options.
SEO For Digital Marketing: How Do You Make A Rockstar Campaign Work
If you’re looking into digital marketing, especially on a more localized scale, it’s important to remember that local companies that can help you pull off a campaign do exist depending on your particular area. Houston SEO, for instance, is a company that can handle both general and localized SEO in the Texas area – and others surely exist in your particular region. Before you consider hiring any of them, however, consider trying these out first for your digital marketing strategy:
- Make sure your website gets to prioritize one thing: Your website can be about a lot of things, especially if you’re managing a business or a personal brand – but at the core of everything should be a single concept. This makes everything consistent and much easier to follow through. For instance, if you tackle Houston tree trimming – just how do you want your branding to appear as a concept? When your people view your website, just what do you want them to see you as? Tailor everything that appears on your website to this one image. You can go back to this concept once you start dwelling on your code as well. This is because the way you want your clients to see your site should be the way you want search engines to see your site as well.
- Assess the keywords you want to use and use them only if they matter: Your keywords are like anchors and guides towards your website. They don’t necessarily have to be long tail, but it helps if they’re unique to your niche and your branding either. Make sure your “one thing” is in the page content, the page titles, the blog categories, tagline keywords, description, domain name, and site title. This might seem excessive, but remember that it’s highly recommended that you make your keyword an integral part of your branding.
- Get your content to link to relevant content from other sites: Google and other search engines love it when they know you rely on other reliable sites for information you have. This goes to show you’re willing to show accountability and honesty with what you provide readers. Don’t just go off linking off to everyone, though – but link to pages that matter when they matter. This means choose authority pages and people well so that when you link them, it’s a plus point not just for another site, but for your own. This also helps you build content other people can consider valuable and relevant.
- Follow through with your updates and offerings: After the above has been done, don’t just stop there. Make sure you follow through by producing constant waves of content for your readers to enjoy. Blogs and directories often make it big in search engines because they release content more often. This principle applies to you as well, as websites with dynamic content will most certainly rank higher than those who don’t have dynamic content present with them.
- Make sure you’re human when you release content: A lot of people focus on the technicalities of writing “SEO-fit” content too much that they forget the most important element of SEO – being human matters. The point of these indices anyway is that websites should always be built under the impression that relevant content matters to people. This is what SEO is about. When you create content for your audiences, make content that matters to you and to them. Don’t just make content for the sake of SEO, because human appeal can’t exactly be something you can predict.
The Bottomline: Digital Marketing Success Comes With Planning
With the above tips taken into consideration, perhaps the first path to digital marketing success is to remember that you can actually push forth with a campaign provided you know the kind of goals you want to aim for and the approaches you want to take. These two, combined with your branding, can pave the way for a digital marketing campaign that highlights your strong points and allows you to use them to your advantage. Always remember that planning is just half of the battle, though, and you need to make sure you’re willing to follow through with your plans.